Rawang, 1 July 2008 – Perodua received another recognition when the Viva was selected as one of Frost & Sullivan’s Automotive Awards recipients, under the Best Value-for-Money category for Malaysia.
The selection of finalists was based on a variety of criteria such as brand image, purchase price, fuel consumption and efficiency, performance and maintenance costs such as spare parts and service charges.
According to Frost & Sullivan, "the Perodua Viva offered the lowest cost of ownership in the market with competitive pricing and low maintenance cost. It is the most practical car of choice in the current environment as consumers cope with the increasing cost of living."
Datuk Syed Abdull Hafiz bin Syed Abu Bakar, Managing Director of Perodua stated that “this award will no doubt be another milestone for Perodua as it shows that our products are relevant to the consumers especially in today’s economic scenario. Perodua vehicles are more than compacts that are practical; they play a more essential role in people’s everyday lives. When we build our cars, our priority lies in the people we build them for.”
The Viva is a car equipped with the latest technology, built with superior quality and offered at an affordable price range. The Viva represents Perodua’s continuing effort in improving its vehicles’ performance, styling, comfort and safety features. To date, almost 80,000 units have been registered since its launch in May 2007. Available in 3 variants – 660cc, 850cc and 1000cc, the on-the-road (OTR) price ranges from RM28,000 to RM45,000.
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